Valerann 2020 - Expanding the Offering
Concept apps for different users inside the road-operator organization. Mobile and desktop app for management. Mobile app for patrols and an in-vehicle app for partners.
The Challenge
Creating additional apps in the Valerann product line. 1 - A business intelligence app for decision makers (C level executives, the strategists inside the organisation). 2 - Mobile and tablet app for patrols executing urgent tactical tasks on the road. 3 - Proposing new apps with complementary info inside the smart vehicles dashboards (eg. partnership with Jaguar Land Rover).
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Research
After user-interviews with executives; the Valerann product and business team discovered the app for managing incidents in the control-centers is not enough to get contracts signed. As a strategy for grow, we proposed expanding the offering of apps to include solutions for other users in the client organization; for example decision makers/C-level executives and purchasers, patrols and third-party partners.
